Instagram is a great place to promote your work. This could include a book release, a post on your blog, or anything other piece of external media,

When running these campaigns, it’s important that your content doesn’t become too ‘salesy’. This could lead to your audience dropping off. Make sure to balance the ad-like posts against your general content. The non-promotion content should take up the majority of your feed. You can find ways of integrating subtle elements of promotion into your content. But it should not feel forced.

Be careful to not be too pushy, as this can sometimes have the opposite effect.