Video has become much more prominent on social media. This is due to the rise of TikTok popularity, and Instagram following suit with reels.

Producing videos takes longer than standard image posts. So, it may be that you want to use a combination of formats. However, if you’re brave enough, simple spoken word videos can be made pretty quickly (once you’ve become used to hearing the sound of your own voice!). You may also choose to spice up your written pieces with subtle animations. This can be a good way to draw a user’s attention as they’re scrolling through their feed.

If you’ve not used video before, it’s worth experimenting to see what works for you. There are many ways to use it and can help to bring your profile to life.