Getting likes is all well and good on Instagram, but they are not always authentic. A large proportion of your audience are liking your posts the second they see it. You can’t even guarantee that they have read it.

There are ways to ensure that you are getting good engagement from your followers. The most important method is to make your profile seem more human. Commenting on posts (with comments that are more than a couple of words or emojis) is a good way to achieve this. You may also consider engaging your audience with prompts or questions. This may include writing prompts or a series of questions on your story.

Remember to take the extra steps to respond to the responses coming in. Engagement works best when it transpires both ways.