Time of week and time of day can have a HUGE impact on the level of engagement your posts will receive. If you look online, you’ll come across loads of different articles telling you the perfect time to post. Unfortunately, it’s different for all. Instagram does offer you statistics of how well your posts perform at specific times. But it will take some trial and error to work out exactly what the best times for you to post are.

Once you find the “golden window”, you may find that engagement begins to drop after a few weeks. This is because your audience is growing and changing. This means the perfect time also changes. Ideal posting times is something you will have to stay on top off if you want to maintain engagement.