There are many poetry accounts on Instagram that look the same. So quite often, they blend together.

To stand out, you need to differentiate yourself. You need to find that ‘little something’ that helps you stand out. This is easier said than done, of course, but not impossible! You may be thinking that there’s no more ways to be original, but this is far from true. I’m coming across new and amazing ways to visualise poetry on Instagram every week.

Introducing subtle elements can make a difference to your content’s success. Changes could be made to parts of your text, imagery, or media format (have you considered video?). Feel free to experiment with new ideas; you never know what may pay off!